No technology can replicate what mobility has done. The whole world seems to have a commitment to continue using smartphones and apps. Businesses know what’s happening around them. They are seeing how the power of smartphone mobility and apps is giving an edge to their competitors.
Are you a business? Have online mobile trends persuaded you to get an app? Have you concluded that an app will let you explore an unexploited world of opportunities? But hold before you employ a mobile app development team to launch your own app in the market.
You need to hold it because there are already 2.2 million apps for iPhones and 2.8 million for Android phones available on their respective app stores. Thousand or not thousand then hundreds of them are already there to give a direction competition to your app.
So there are more chances to failure than success. This is why expert mobile app developers say that a business needs to carefully move with their mobile app development. Here are the mistakes supposed to be done:
Launching an app without a clear purpose
Launching an app because your competitor has one isn’t a good idea at all. Before employing a mobile app development, make sure you have a well-defined purpose which will be served by the app.
You must know what you want to achieve with your app. Do you want to bring in it to market just as a brand promotional tool? Does the app educate your audience who are either your own employees or your customers? Do you want to make customer care easier? Do you want to launch your app as a product generating revenue for you or as a channel selling your products / services like m-commerce apps do?
First, fix what your purpose behind making the app is and then form the idea around it. Hire developers only when you have a well-defined, well-explained purpose.
Developing the app without knowing which platform will suit you the best.
All apps are not created for all mobile platforms. There are many cases in which the apps were launched for a single platform only. Businesses or developers do that because they know which one is their target platform and which one will hardly deliver them any response.
So when developing an app, make sure you know which platform will deliver the best response you need to make it successful.
Two leading platforms owning almost the whole market are iOS and Android. However, there are certain determiners which will help you decide your target platforms.
- If you want your application to be downloaded by mass, Android is the suggested platforms.
- If you want to monetize through in-app purchases or a single-time sell, iOS is the best platform for it.
- If you want to target the markets in USA, UK, Australia, South Korea, Japan and UAE, the preferred platform should be iOS.
- If you want to target developing countries, the target platform needs to be Android.
A dedicated research will guide you which one between iOS and Android or if both should be your target platforms.
Unable to decide which one will be the best monetization model.
Businesses do always know that what profits they will be able to make from apps. If it’s an internal app, it will help employees easily complete various operations. If it’s an app for field-force, it will help field-executives timely access useful information and convert a customer-call into the deal. In both the cases, apps will contribute in enhancing the productivity of employees. Now if your app isn’t falling in these two categories then it will be a channel through which customers will reach you and make purchase to your products. Also, the app can be a medium for the business-customer relationship.
In all cases, an app is supposed to return something to its owner. If your app itself is a product then always make sure you have chosen the best of the monetization models to keep making revenue and giving your app a mean to survive.
Not considering about the bandwidth of users’ internet-connections
Businesses need to pay a bit more attention over this issue. Think of a condition in which a user isn’t getting appropriate internet buffering. If an application has not been optimized to work on the slow internet connection, it will not load in user’s device. The user will, of course, be frustrated, regardless of knowing that it’s the bandwidth which does not let him or her use the app.
So who is responsible for this irregularity? Naturally, it’s your app because several elements in that were not optimized for slower devices. Make sure that your app receives the best optimization to perform on slow internet connections.
No proper testing and frequent updates
In spite of mentioning this point in last, you need to pay attention on the testing, updates and developments of UI and UX before the beginning of a project. A big part of success entirely depends on testing, updates, UI and UX of your app. This is the first thing that will be interacted by users. If they do not feel inspired or encouraged at this point, they will move back by uninstalling the app.
Also, make the on-boarding as smoother as possible. It’s the on-boarding that decides whether a user will keep the app or will discard it.