Websites have become your brand’s address on the Internet that users can identify with. And given the intense online competition users have less appetite for sites that lack in design, content and usability. The availability of multiple websites in any domain under the sky has meant the scope of engagement with users has greatly reduced. Users seem to get put off by websites having the following anomalies:
• Numerous steps and clicks to carry out a particular transaction
• Viewing of a piece of information entails a lot of scrolling
• Content is not fully organized
• Improper content with grammatical mistakes
• Irrelevant or insufficient content
• Fonts too small to merit proper viewing
• Difficulty in navigation
The importance of web design is more evident in marketing campaigns – traditional or digital. If users find your brand interesting as a result of marketing campaigns, they would flock to the website to have a dekko. In case the web design is not up to their liking the chances of your marketing campaign going awry is real high. This is where a website design company comes to the equation wherein it can suitably design the contours and content of your website for the users to get interested.
Why web design is so important?
Brand value: The credibility of your brand can largely hinge on the design of your website. The more shabby the design or arrangement of content the more will it put off users, thereby lowering the brand image significantly. A good website design company would build or redesign your website with such design elements that they pique the interest of users.
Help in conversion: The more users develop an interest in your website more are the chances of them converting the same into a successful transaction. Thus, a good web design would have a direct bearing on people visiting the site and make purchases. Consequently, a good conversion rate would ensure better profits for the company. Besides, the website can attract more number of advertisements should the volume of user traffic is substantial.
Staying ahead of competition: As the level of competition on the Internet grows at an alarming pace in virtually every domain, attracting the proverbial users eyeball has become all the more important. Given such a scenario should a good web design helps in garnering eyeballs and converts a few of them into purchases, the company can take a lead in terms of competition. In the eyeball grabbing game the website that garners the maximum one stays ahead of others.
Gives a fillip to offline business – The website should depict the brand imagery in the form of logo and other messaging elements like it appears on offline marketing tools, namely pamphlets, brochures, visiting cards, and diaries. The credibility of a company having a website would carry more heft in the minds of consumers, for it would portray the company as modern and keeping pace with the changing times.
What does web design encompass?
The challenge before a website design company is not only to embellish the site with better design elements but ensure the following as well.
Usability: Users should be able to get their preferred piece of information or carry out transactions without facing any hurdle.
Quick to load: The website should be quick enough to get uploaded or else users would lose interest and migrate to your competitors.
Content: If users do not get their desired piece of information in an organised manner the chances of them leaving the site cannot be ruled out.
In view of the above, a good web design can boost to your business when combined with these factors.