Over-the-top (OTT) delivery of news, entertainment and sports is the new term in the field of entertainment that has revolutionized the television experience of consumers. In this era of communication and technology, consumers are fully conscious about the money they pay and services they get in return. It is where ‘over-the-top’ enters which merges the world of television and digital video.
Let us know the answers of some of the most asked FAQs related to OTT.
What is OTT?
OTT stands for over-the-top content which basically refers to the delivery of audio, video or other TV content over the internet. The main feature of OTT is that it doesn’t involve multiple system providers, which means users don’t require subscribing a cable connection or satellite pay TV services in order to watch their favorite programs. In simpler words, any service you are getting over the internet that is not provided directly by the Internet Service Provider refers to OTT.
What is OTT platform?
It is the OTT platform through which a person gets flexibility to watch his/her favorite TV shows across a series of connected devices. An OTT platform allows the consumer to watch high-quality video or VOD content on any device. It offers application-based services that transmit content directly to the consumer’s device. These days, OTT platforms are largely being used to offer media and communication services regarding TV and movie content.
How Does OTT service work?
Most OTT services are planned while keeping the consumer in mind. That’s why, they come with several cost-effective features like worldwide calling or texting, usually offered at lower rates than those offered by mobile carriers. OTT services are usually accessed via apps, which are installed to the consumer’s smartphone, computer or any other device. Price and availability of the apps either remain free or differ by location.
Why is OTT gaining so much popularity?
Usage of OTT platforms is higher among the younger age group. The reason behind this is the convenience and choice of viewing TV content across a wide range of devices, which is not possible with cable. One of the well-known examples of OTT is Netflix, which launched its subscription of video-on-demand (SVOD) service in 2007, followed by boosting the number to subscribers around 47 million (presently) in US.
Is OTT a threat to cable companies?
Not really. OTT apps and services are conveyed over the internet, to access which, users need a broadband connection that they generally get from their cable providers. Traditional distributors will continue to play a major role in the development of OTT as they have additional expertise in marketing and customer management which TV networks don’t have.
What are the top advantages of using an OTT communication app?
For users, OTT messaging and calling apps deliver free in-network communication irrespective of the location. It means saving a good amount of money.
Now, you must be aware of the simple queries related to OTT – over-the-top delivery.