When speaking about the conversion rate, it is customary to speak about percentage rather than a number of conversions. Now, an average landing page conversion is about 2.35 percent, whereas top 25 percent of the internet had the rate of about 5.31 percent. If for a moment we assume that you do everything right and get sorted in the latter category, that would mean that you can expect to convert 5-6 people per 100 visitors to your website. Needless to say for 200 visitors this would be more like 10-11 and so on. In other words, the larger your audience the greater your potential client pool and with this in mind, here are top seven tips on how to drive more traffic to your WordPress website.
1. Sharing on Social Media
The first thing you need to pay attention to is how to take full advantage of social media. For starters, you need to implement a share-friendly social media plugin to your website and when it comes to this, WP really has a lot to offer. Additionally, you need to learn that for some reason Monday and Tuesday are days on which people tend to share the most on Twitter while when it comes to Facebook it is best to share on Thursday and Friday, which is yet another thing to think about.
2. Post Quality Content
The most important step to make people actually want to share your content lies in bringing certain value to them. This means either writing content they will want to read or something that can be of practical use of them. The example of the latter one are reviews, tutorials, and walkthroughs. In a case where you are not writing content alone, but rely on contributors and guest bloggers, you need to set some strict guidelines and enforce them with an iron hand.
3. Search Engine Optimization
Next thing you want is to optimize your website for search engines. By doing this, you will acquire a much better ranking and make it easier for people looking for you to finally find you. There are few simple tricks to do so. First, you need to make your website navigation-friendly. In this way, both audience and crawlers will have an easier time going through your website. Another plus is a fact that this will drastically reduce the bounce rate on your site. Furthermore, you need to pay special attention to your meta title and description and find the best way to incorporate few of your best keywords into them.
4. Look at the Bigger Picture
According to experts behind one of the best WordPress developer Sydney based companies, while increasing traffic may be your primary goal here, you should never forget about the sales. Planning your website as an e-commerce platform from day one can help prepare your future customers and generate leads at the unprecedented level.
5. Build Your Email List
While there are some who claim that email marketing is dead, nothing could be further from the truth. You see, by building a quality email list, you are targeting one time visitors to your website in hope to make them come back. Sure, people who wound up on your website on accident won’t return no matter what, but others, those who came to you with a specific purpose in mind might just give you another shot.
6. Internal Linking
One of the most common practices most blogs and websites use is the internal linking. Apart from making the navigation easier (something we already discussed), this practice is also great for retaining people on your website a bit longer. However, you should avoid falling into the trap of abusing this method. You see, some people are so desperate to link to their content that they start forcing irrelevant links into their fairly decent content. In this way, they can achieve the opposite effect.
7. Rich Snippets
Think about your last few Google searches. Did you actually click on the link or just rely on the information you saw in the snippet or on Google Rich Answers? These snippets give your potential visitors a glimpse of what is on your page before they click on it. Needless to say, if they like what they see they are more likely to enter your page. The easiest way for you to do this is by downloading a snippet plugin, install it and then just click on the ‘Rich Snippet’ icon on your WP menu. The rest of the snippet configuration is quite intuitive and it can all be done in under several minutes.
While some like to demean a number of visitors by calling it a vanity metric, in reality it is the basis of any future conversion method. More traffic usually means more revenue and it gives you a chance of creating a long-time follower, which is on its own a great asset in the world of digital marketing. Luckily, with any of the above mentioned seven tips, you can give your website traffic a significant boost in no time.