First impressions are last impressions and everything, and it is really true when it comes to user onboarding.
That’s the number of applications currently installed on my smartphone but I haven’t used more than my Facebook, Instagram and Twitter apps regularly. At one time they caught my interest enough to download and use but now are just gathering dust and taking up my smartphone screen Walmart. And truly speaking that there are roughly 20 more that I have used just three to four times.
Today, 80 to 90% of downloaded mobile apps get used only once and then uninstalled or deleted. As an app marketing manager, I know product managers place a lot of efforts and time and marketing thousands of dollars to force people to use their app, but we all know that’s just the first half of the battle in app market. Activating people to become engaged users is the next step and this is where the onboarding experience comes in.
In this article I am describing the best ways for building an effective user onboarding experience that will turn initial downloads into highly engaged users.
Having an effective mobile app onboarding experience is critical. Here are 7 tips for onboarding flows that app startups and marketing managers can test out on their apps…
- Keep it simple and stay focused:
When user download your app they might require few guidance but not overloaded guide. Start with basic and keep it simple and move on to its functionality from there. User onboarding is about making it as easy as possible for the user to start using the app. Help users remain focused. If you make your app log in or sign-up, features more complex then you will create the higher rate of user abandonment. Make sure you give them the ability to opt-out of the onboarding experience at any point along the way.
- Reduce Account Creation /Log In Fields
Logins and sing-ups are tricky. Long sign-ups forms are always bad idea when it come in to mobile where screen sizes are smaller. The idea way to login or sing-up users via a single field or using social media account. Sometime service-based app require more information that has a user base of existing customers. If you want to gather more information you can consider breaking the process into more than one screen. Experiment with various login options: social login vs. email login vs. no login at all, if that’s an option for your app.
- Think Like a user and Be human:
Sometime app owner put all there energy on app marketing that sometime cause less user interest. Sometime you need to go off beat and try no more marketing mumbo jumbo! Think like a human and talk to people using your app like they’re users, even a friend. Not a robot trying to sell them something.
- Follow The “One Screen, One Concept” Rule:
App users are able to absorb information more easily if the information is focused and accurate. Onboarding screens of app should “chunk” information, using single screen concept to avoid overloading the user with data. One screen one concept rule is important for function-oriented and benefits-oriented onboarding, where the goal is to demonstrate key app functionalities or communicate value.
- Make education an ongoing experience:
In on-boarding process a user can possibly know about your app. don’t try to convey every single bit of information, instead start with basics. With the time spent on your app, phase in new information about more advanced features and functionalities. Make education an ongoing process and reinforce what users have already learned and encourage them to dive deeper into the app to learn more about new feature and functionality.
- Use Animation:
- There are many reason to use animation in the onboarding process to increase user interest. Here are 3 common reason:
- It create attention to elements to help the user progress
- Concept of space
You can use Animation in your app but should always be used with one of these purposes in mind, and should be used sparingly. They should draw attention, but not irritate the user.
- Listen to your users:
Above all, listen to your application users and acting upon user reviews and feedback can help you identify points of friction in your onboarding process and improve them. Testing and optimization will help you best understand what onboarding strategies are most important or your application.